“Josephs, who was elected when Ronald Reagan was President, was simply overwhelmed by Sims’ direct mail and field effort.”
– Newsworks, April 24, 2012
Mad Dog Mail is proud to have helped elect Pennsylvania’s first openly gay Representative on Tuesday – Brian Sims.
Brian ran a textbook campaign with a robust mail plan that propelled him to victory over an incumbent who had held the seat since 1984.
Newsworks reported, “Josephs, who was elected when Ronald Reagan was President, was simply overwhelmed by Sims’ direct mail and field effort. A veteran committeeman from the 8th ward told me he’d never seen anything like it: 10 direct mail pieces and two election day door hangers, with plenty of sneakers on the street.”
Working with Tiffany Muller at the Gay and Lesbian Victory Fund, Daniel Gotoff at Lake Research Partners, and Eric Smith at True Stories Research, we crafted a communications plan centered around Brian’s personal story and his desire to be a new kind of Democrat – bold, principled, and ready to fight.
Brian’s win comes after Mad Dog helped elect LGBT candidates, Mike Laster to the Houston City Council and Zach Adamson to the Indianapolis City Council. Earlier in 2011, we also worked with an independent expenditure effort in North Carolina to help elect LaWana Mayfield to the Charlotte City Council.
We are proud to be a part of Brian Sims’ victory, and we look forward to working with LGBT candidates to break down barriers across the country.
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